Every year on September 4, Indonesia celebrates National Customer Day. This moment is not just about appreciating customers, but also a reminder that customer protection and satisfaction must remain the top priority for businesses.
Why Is SNI Important for Customers?
In today’s open market, counterfeit products, low quality goods, and unsafe items are still major concerns. Without clear standards, customers risk being exposed to unsafe or low-value products.
This is where the Indonesian National Standard (SNI) plays a vital role:
- ✅ Ensures product quality according to national standards
- ✅ Protects consumers from unsafe products
- ✅ Strengthens the competitiveness of local products in the global market
The Risks of Doing Business Without SNI
For businesses, selling products without SNI certification can mean losing customer trust. It may also restrict access to modern retail markets and pose risks of regulatory sanctions. Ultimately, customers will choose products that are proven safe and certified.
The Solution: SUCOFINDO Ensures Compliance with SNI
As a state-owned enterprise specializing in certification, inspection, and testing, PT SUCOFINDO (Persero) helps businesses ensure their products comply with SNI requirements through services such as:
- SNI Certification across various sectors (food & beverages, textiles, electronics, household goods, etc.)
- Laboratory testing to guarantee compliance with safety and quality standards
- Consultation and guidance to help businesses prepare for SNI regulatory compliance
Positive Impact for Customers
Products with SNI certification give customers:
- Safety: products are safe to use and comply with health and safety standards
- Guaranteed quality: consistent and reliable product performance
- Trust: consumers feel more confident purchasing certified products
Conclusion
National Customer Day is the right moment to reaffirm that consumer protection must always come first. Through SNI certification services provided by SUCOFINDO, businesses not only meet regulatory obligations but also build long-term trust and stronger relationships with their customers.
Because at the end of the day, customer satisfaction is the foundation of sustainable business.
