Increase Consumer Confidence with Product Halal Certification
The ownership of a halal product certificate in a company becomes a valid legal force. To get it, you need to go through a series of processes that are quite strict so that companies that have certification have no doubt about the quality of their products.
The majority of Indonesian people are Muslim, so halal product certification is an important concern that becomes a product standard in Indonesia. Halal certification can be applied to food, beverages, drugs, cosmetics and so on that enter the human body.
Importance of Product Halal Certification for Consumers
Most Indonesians are convinced that when a product is marketed and sold widely, it must have obtained the MUI halal certification. In fact, not everything that is traded has a halal product certificate, so that when someone is aware of it, it leads to a withdrawal.
Even though it is important for producers to pay attention, this halal certificate is important in the eyes of consumers. Because consumers will get various benefits, one of which is getting a sense of calm to consume the product.
Because in Islam, the content of halal food guarantees the health of the body. Because the presence of substances that are not allowed to the belief can cause presence of various types of diseases. For example, excess lard and alcohol are not good for the body.
In addition to providing peace of mind, another advantage for consumers is getting a guarantee that the product has the best quality. The possession of a halal product certificate can be the number one reference for determining the decision to buy or not to buy.
The Importance of Halal Product Certificate for a Company
Besides being very useful for consumers, the existence of halal labels is also useful for producers or companies that produce the goods. Even the benefits for the company as a manufacturer are much more, such as:
1. Unique Selling Points
Halal labels are not only embedded in various product packaging, but can also be pursued by MSME businessmen. Embedding a product halal certificate on a cart or dining area can provide a unique assessment.
For example, you open a fried chicken business and then have a product halal certificate. Attaching a product halal certificate to the cart will increase people’s interest in collaborating with a franchise business or better known as a franchise.
2. Reach Muslim Citizens Abroad
This advantage applies to companies that have penetrated into the world of exports. Your opportunities to market products to various Muslim countries in the world are very wide because of this halal certificate.
Not only can export to Muslim countries, you can also export to all countries and help Muslim citizens get halal snacks. Indirectly, in addition to providing great benefits for the company, it also makes it easier for the Muslim community.
3. Opportunity to Enter Global Halal Market
The third benefit is in line with number two, where you can provide products for Muslim citizens of the world. Halal products in countries with a non-Muslim majority are usually more difficult to find. However, it does not mean that there is no demand or many demands for halal products in the country. With a certificate of ownership of halal products, you can reach a wider market and help get Muslim minorities in other countries for halal products.
4. Increased Trust from Consumers
Finally, the most important thing is to increase consumer confidence in your product. There are many examples of products that have been marketed that have not yet received a certificate from the MUI. Eventually, many products are abandoned by Muslim consumers because they do not want to take risks.
Instead of experiencing problems when the product has been marketed, it is better to prepare from the start. The process of administering this certification can be submitted directly to the experts. Sucofindo as a Halal Inspection Agency which has been recognized by MUI and BPJPH is ready to serve Halal Certification services for your products.
For more information about inspection and audit services and the wholesale and retail trade sector. You can read our article here. If you and your company need further information regarding our services, contact and consult about it here.
