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STARTING FROM HOME: Why SNI for Household Products Is a Must — and What You Risk Without It

Have you ever bought a cheap saucepan, power strip, or children’s toy without noticing whether it had an SNI label? At first glance, household products may seem ordinary, but behind them could lie safety hazards and regulatory violations.

The Indonesian government continues to expand the list of household products that require SNI (Indonesian National Standard) certification. Without it, products risk being pulled from the market, and manufacturers may face legal sanctions.

The Latest Update: Stricter Oversight on Non-SNI Household Products

The Ministry of Trade and BPOM have ramped up enforcement on products such as:

  • Food-contact items (plates, cutlery, plastic containers, water bottles)

  • Electrical components (cables, plugs, adapters)

  • Children’s items (toys, baby bottles, school tools)

Despite this, many businesses—especially MSMEs—still sell uncertified products, often due to lack of information or misunderstanding about what SNI entails.

Many Businesses Don’t Realize SNI Is Mandatory

Common challenges faced by household product manufacturers and sellers:

  • Unaware their products fall under mandatory SNI categories

  • Confused about testing and certification procedures

  • Fear that certification is expensive or only for large factories

  • Unfamiliar with the legal and market risks of not having SNI

In reality, SNI certification is a requirement to enter modern retail, public procurement platforms (e-catalog), and export markets. Without it, business growth can be severely limited.

Product Testing & SNI Certification with SUCOFINDO

SNI (Indonesian National Standard) is the national benchmark to ensure a product is safe, functional, and of consistent quality.

To obtain the SNI label, businesses must:

  • Conduct laboratory testing on raw materials and final products
  • Undergo production process audits and quality system evaluations
  • Register the product through an accredited Certification Body (LSPro)
  • Complete legal documentation

SUCOFINDO, as an accredited testing and certification body, offers end-to-end assistance:

  • Material and product testing (e.g. food-grade plastic, metals, electrical safety)

  • Factory and quality management audits

  • Technical consultation and documentation support

  • SNI certification through SUCOFINDO’s LSPro division

Who Should Begin the SNI Certification Process?

  • MSMEs producing kitchenware and tableware

  • Distributors and importers of household products

  • Manufacturers of toys, baby products, and school supplies

    • Producers of plastic and metal goods (tumblers, lunch boxes, pans, etc.)

    • Electrical product manufacturers (cords, switches, household tools)

  • Any business entering modern retail, export, or government procurement

The Benefits of Having SNI-Certified Products

  • Greater consumer trust through verified quality and safety

  • Easier access to retail and export markets

  • Legal protection against fines or product recalls

  • Elevated brand positioning with better production standards

  • ]Contribution to a responsible and sustainable business ecosystem

SNI Is Protection, Not Just a Legal Form

SNI is more than a label. It’s proof that your product is reliable, tested, and ready for competitive markets.

For household product manufacturers, getting certified is a smart move for long-term growth. And with SUCOFINDO, the path becomes smoother—thanks to expert support, nationwide labs, and trusted certification.

From testing to audits to certification—SUCOFINDO ensures your product meets the standard. Your quality is verified, your business moves forward.

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