Stevia Corp Plans for Expansion Into Indonesia

Jumat, 20 April 2012 | 08:29


Stevia Corp., a farm management company focused on the economic development of stevia, the fastest growing product in the alternative sweetener sector, plans to commence conducting stevia field trials in Indonesia.The trials will be located in northern Sumatra at an elevation of 1,100 to 1,200 meters or 3,608 - 3,937 feet above sea level which is considered ideal for growing stevia, or sweetleaf/ sugar substitute, in that region, citing the press release published in Stevia’s site.
 
The initial field trial will consist of a 2 Ha or 5 acres planting and will utilize the company's intercropping model.
 
The intercropping is expected to yield initial harvests during 2012 and a larger stevia commercial trial is expected to commence in 2013.
 
With a population of over 237 million, Indonesia is the world's fourth most populous nation after the United States and is the third largest importer of sugar with a per capita consumption of 19 kilos (42 pounds) per year. According to the World Health Organization, Indonesia also ranks fourth in terms of diabetes sufferers in the world.
 
George Blankenbaker, Stevia Corp. President said diabetes is a major health concern in Indonesia and following recent recommendations and guidelines as set out by the CODEX international standards committee, we are quite confident that stevia will be approved by Indonesia in the near future.
 
Stevia Corp. is a farm management company focused on best practice agronomic competency in order to deliver high value stevia through proprietary plant breeding, excellent agricultural methodologies and innovative post-harvest techniques.
 
In 2010, stevia products were launched across thirty-five countries and in 38 categories. Zenith International estimates worldwide sales of stevia extract reached 3,500 tons in 2010 with an overall market value of US$285 million and forecasts the global market for stevia will reach 11,000 tons by 2014 requiring the tripling of stevia leaf production at the farm level to keep pace with consumer demand.(T03/aph)

By Hadijah Alaydrus
Source http://en.bisnis.com